Sunday, May 20, 2012

iSpaceship is a research campus, won’t replace corporate HQ

Apple’s ring-shaped, spaceship-like campus wont replace the company’s corporate headquarters at 1 Infinite Loop in Cupertino, California, where approximately 10,000 employees come to work, 9to5Mac has learned.
Instead, the spectacular all-glass structure will serve as research facility office space for an additional 13,000 employees and will provide an additional 300,000 feet of expansion space for future growth.
The publication was able to glean this information from a brochure Apple sent to Cupertino residents as it sought feedback amid concerns that the facility will add to the traffic and change the surrounding area…
As you know, late CEO Steve Jobs originally presented the idea for the upcoming structure a day following WWDC 2011.
Seth Weintraub, who runs the 9to5Mac site and was my former boss, was able to get hold of the brochure from one of Apple’s new neighbors.
Apparently, the new facility is now being referred to as ‘Campus 2′.
Unfortunately, it won’t be open to the public.
Campus 2 will be dedicated to research while the current campus at 1 Infinite Loop will continue to be the company’s corporate headquarters, prompting Weintraub to speculate that “top executives will likely stay behind”.
Site plan also calls for a corporate fitness and recreation center in a separate structure and a solar panel-covered roof.
The brochure also reveals that the “world class” auditorium at Campus 2 will host product launches and corporate events, which is exciting news for those lucky members of the press who get invited to Apple’s media events.

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